Selected work
B&O Play App
2013

Sander Kuypers

B&O Play App — Create a App concept that gives people an outstanding sound experience and understand their product.

B&O Play App — Create a App concept that gives people an outstanding sound experience and understand their product.

B&O Play App — Create a App concept that gives people an outstanding sound experience and understand their product.

beoapp-cover

In close collaboration with the B&O Play team we developed a flexible concept that allows people to customise their sound experience.

In close collaboration with the B&O Play team we developed a flexible concept that allows people to customise their sound experience.

In close collaboration with the B&O Play team we developed a flexible concept that allows people to customise their sound experience.

Information

Challenge 
One of the challenges of developing the concept was the wide range of B&O headphones and speakers. Each headphone and speaker has unique features, and the App was required to control each of these features.

Solution
We worked closely together with the B&O Play to get the right product insight. After a  series of focussed design sprints we landed on a flexible card system that could contain different functionalities and would work for each type of headphone and speaker.

With the use of colour and product photography we created a close relationship between the App and product.

Agency
Spring/Summer

Team
Robert Thomson - Creative Director
Jeppe Kruse - UX Director

Sander Kuypers - Designer / Art Director
Michael König - Head Of Design at Bang & Olufsen

Devices-All
Beoplay – App – Lifestyle1
Beoplay – App – Product 1
Beoplay – App – Lifestyle2
Beoplay – App – Product 3
Beoplay – App – Lifestyle3
Beoplay – App – Product 2

Next project

B&O Play H4
2017

The H4 is a wireless over-ear headphone
with a focus on pure essentials.