Sander Kuypers
B&O Play App — Create a App concept that gives people an outstanding sound experience and understand their product.
B&O Play App — Create a App concept that gives people an outstanding sound experience and understand their product.
B&O Play App — Create a App concept that gives people an outstanding sound experience and understand their product.
In close collaboration with the B&O Play team we developed a flexible concept that allows people to customise their sound experience.
In close collaboration with the B&O Play team we developed a flexible concept that allows people to customise their sound experience.
In close collaboration with the B&O Play team we developed a flexible concept that allows people to customise their sound experience.
Information
Challenge
One of the challenges of developing the concept was the wide range of B&O headphones and speakers. Each headphone and speaker has unique features, and the App was required to control each of these features.
Solution
We worked closely together with the B&O Play to get the right product insight. After a series of focussed design sprints we landed on a flexible card system that could contain different functionalities and would work for each type of headphone and speaker.
With the use of colour and product photography we created a close relationship between the App and product.
Agency
Spring/Summer
Team
Robert Thomson - Creative Director
Jeppe Kruse - UX Director
Sander Kuypers - Designer / Art Director
Michael König - Head Of Design at Bang & Olufsen
Selected work
2013—2021
Selected work
2013—2021
Sander Kuypers
Year
Client
Type
Agency
2023
Studio.Studio
Brand
Freelance
2023
TwentyThree Webinars
Product
-
2023
TwentyThree
Brand, Website
-
2022
Nordisk Filmcamp
Brand
Freelance
2021
IKEA
Instore App
Instore App
Work&Co
Work&Co
2021
Giving Gap
Website
Work&Co
2021
Pace
Typography
-
2020
PUTPUT
Website
-
2018
Soundvenue
Website
Freelance
2018
Learke Andersen
Website
Freelance
2018
Twentythree
Website
Spring/Summer
2017
B&O Play App
App
Spring/Summer
2017
B&O Play H4
Website
Spring/Summer
2017
Cond17
Typography
-
2016
Navigating Responsibly
Website
Spring/Summer
2014
Reebok F/W Lookbook
Website
Spring/Summer
2014
Beagle
Website
Spring/Summer
2013
Uniqlo Recipe
App
Spring/Summer
2013 - 2018
Logo marks
Brand
-
2012
Beats by Dre #showyourcolour
Campain
R/GA London
2012
O2 Priority Moments
App, Website
R/GA London