Sander Kuypers
Designer/Art director
55.6761° N, 12.5683° E
Copenhagen, DK
B&O Play App — Create a App concept that gives people an outstanding sound experience and understand their product.
B&O Play App — Create a App concept that gives people an outstanding sound experience and understand their product.
B&O Play App — Create a App concept that gives people an outstanding sound experience and understand their product.
Year
2013
Client
Bang&Olufsen
Type
Digital Product, App
Agency
Spring/Summer
In close collaboration with the B&O Play team we developed a flexible concept that allows people to customise their sound experience.
In close collaboration with the B&O Play team we developed a flexible concept that allows people to customise their sound experience.
In close collaboration with the B&O Play team we developed a flexible concept that allows people to customise their sound experience.
Information
Challenge
One of the challenges of developing the concept was the wide range of B&O headphones and speakers. Each headphone and speaker has unique features, and the App was required to control each of these features.
Solution
We worked closely together with the B&O Play to get the right product insight. After a series of focussed design sprints we landed on a flexible card system that could contain different functionalities and would work for each type of headphone and speaker.
With the use of colour and product photography we created a close relationship between the App and product.
Credits
Robert Thomson - Creative Director
Jeppe Kruse - UX Director
Sander Kuypers - Designer / Art Director
Michael König - Head Of Design at Bang & Olufsen
Robert Thomson - Creative Director
Jeppe Kruse - UX Director
Sander Kuypers - Designer / Art Director
Michael König - Head Of Design at Bang & Olufsen
Robert Thomson - Creative Director
Jeppe Kruse - UX Director
Sander Kuypers - Designer / Art Director
Michael König - Head Of Design at Bang & Olufsen