Selected work
Giving Gap
2020

Sander Kuypers

Giving Gap — Evolving and growing a nonprofit brand towards bolder expression. 

Giving Gap — Evolving and growing a nonprofit brand towards bolder expression. 

Giving Gap — Evolving and growing a nonprofit brand towards bolder expression. 

givingap-hero

Supporting Black-founded nonprofits is an integral piece to advancing racial equity.

Supporting Black-founded nonprofits is an integral piece to advancing racial equity.

Supporting Black-founded nonprofits is an integral piece to advancing racial equity.

Information

Challenge
Americans give $450 billion to charity each year, but only a tiny fraction of that goes to Black organizations.  Following the murder of George Floyd and the protests around the globe calling for organizations to lead boldly and reform systems which perpetuate racial and economic inequities

Christina, Stephanie, and David set the direction for Give Blck, now known as Giving Gap, to raise visibility, expand reach, and broaden direct services of local organizations working on the frontlines of social change within Black communities.

Due transition of name change giving gape was looking for a new brand experssion that evolved from earlier versions. 

*Work displayed here has  been part of a conceptualisation phase

Solution

Aiming for bolder and bigger.  The nonprofit space is big and it's challging to stand out.

The previous brand felt somewhat anonymous withouth any photography and having a pure database list of nonprofit organisations.

To stay true to the brand we selected Halyard Display as our brand font created by a black founded typ foundry

The new combination vibrant red, bold and meaningful  typography supported black and white photography made the brand bold and stand out in the crouwd.

Personal take - Disclaimer
As a person of no colour and coming from a middle income family. I have been questioning myself with the team at work&co and client if I would be the right person to take on this project. 

With the support of the team, client and a panel inside work&co I created this work.

Team

Work&Co
Reese Fuller
Jessica Svendsen
Emily Hopp
Casey Sheehan
Sander Kuypers

Photography
Josh Kahen
Engin Akyurt

culthiphop
Religion
Web-Home-6
Find-cause-all
Find-cause-2

Sander Kuypers

Year

Client

Type

Agency

2022

Nordisk Filmcamp

Brand

Freelance

2021

IKEA

Instore App

Instore App

Work&Co

Work&Co

2021

Giving Gap

Website

Work&Co

2018

Learke Andersen

Website

-

2018

Twentythree

Website

Spring/Summer

2017

B&O Play App

App

Spring/Summer

2017

B&O Play H4

Website

Spring/Summer

2017

Cond17

Typography

-

2014

Reebok F/W Lookbook

Website

Spring/Summer

2014

Beagle

Website

Spring/Summer

2013

Uniqlo Recipe

App

Spring/Summer

2013 - 2018

Logo marks

Brand

-

2012

Beats by Dre #showyourcolour

Campain

R/GA London

2012

O2 Priority Moments

App, Website

R/GA London