Sander Kuypers
B&O Play H4 — The H4 is a wireless
over-ear headphone with a focus on pure essentials.
B&O Play H4 — The H4 is a wireless over-ear headphone with a focus on pure essentials.
B&O Play H4 — The H4 is a wireless over-ear headphone with a focus on pure essentials.
The site is an experience that shows the unfiltered life stories of three people.
The site is an experience that shows the unfiltered life stories of three people.
The site is an experience that shows the unfiltered life stories of three people.
The site is an experience that shows the unfiltered life stories of three people.
The site is an experience that shows the unfiltered life stories of three people.
Information
How can we drive brand awareness for the new H4 over-ear headphone? The B&O Play team wanted to communicate this through unfiltered life stories with 3 different people living in LA. Our challenge was to determine how best to we visualise and navigate through these unfiltered life stories.
Solution
For the visual expression we took inspiration from ‘Instagram stories’ to tie the stories together. They provide the user with an overview of the different stories and sections of the website.
Photography by Danish photographer Søren Solkjær, brought the stories to life in a beautiful way.
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Agency
Spring/Summer
Team
Pelle Martin - Creative Director
Robert Thomson - Creative Director
Sander Kuypers - Designer/Art Director
Sylvain Reucherand - Developer
Julie Muckenstrum - Motion Designer
Team
Pelle Martin - Creative Director
Robert Thomson - Creative Director
Sander Kuypers - Designer/Art Director
Sylvain Reucherand - Developer
Julie Muckenstrum - Motion Designer
Selected work
2013—2021
Selected work
2013—2021
Sander Kuypers
Year
Client
Type
Agency
2023
Studio.Studio
Brand
Freelance
2023
TwentyThree Webinars
Product
-
2023
TwentyThree
Brand, Website
-
2022
Nordisk Filmcamp
Brand
Freelance
2021
IKEA
Instore App
Instore App
Work&Co
Work&Co
2021
Giving Gap
Website
Work&Co
2021
Pace
Typography
-
2020
PUTPUT
Website
-
2018
Soundvenue
Website
Freelance
2018
Learke Andersen
Website
Freelance
2018
Twentythree
Website
Spring/Summer
2017
B&O Play App
App
Spring/Summer
2017
B&O Play H4
Website
Spring/Summer
2017
Cond17
Typography
-
2016
Navigating Responsibly
Website
Spring/Summer
2014
Reebok F/W Lookbook
Website
Spring/Summer
2014
Beagle
Website
Spring/Summer
2013
Uniqlo Recipe
App
Spring/Summer
2013 - 2018
Logo marks
Brand
-
2012
Beats by Dre #showyourcolour
Campain
R/GA London
2012
O2 Priority Moments
App, Website
R/GA London