Sander Kuypers
B&O Play H4 — The H4 is a wireless
over-ear headphone with a focus on pure essentials.
B&O Play H4 — The H4 is a wireless over-ear headphone with a focus on pure essentials.
B&O Play H4 — The H4 is a wireless over-ear headphone with a focus on pure essentials.
The site is an experience that shows the unfiltered life stories of three people.
The site is an experience that shows the unfiltered life stories of three people.
The site is an experience that shows the unfiltered life stories of three people.
The site is an experience that shows the unfiltered life stories of three people.
The site is an experience that shows the unfiltered life stories of three people.
Information
How can we drive brand awareness for the new H4 over-ear headphone? The B&O Play team wanted to communicate this through unfiltered life stories with 3 different people living in LA. Our challenge was to determine how best to we visualise and navigate through these unfiltered life stories.
Solution
For the visual expression we took inspiration from ‘Instagram stories’ to tie the stories together. They provide the user with an overview of the different stories and sections of the website.
Photography by Danish photographer Søren Solkjær, brought the stories to life in a beautiful way.
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Agency
Spring/Summer
Team
Pelle Martin - Creative Director
Robert Thomson - Creative Director
Sander Kuypers - Designer/Art Director
Sylvain Reucherand - Developer
Julie Muckenstrum - Motion Designer
Team
Pelle Martin - Creative Director
Robert Thomson - Creative Director
Sander Kuypers - Designer/Art Director
Sylvain Reucherand - Developer
Julie Muckenstrum - Motion Designer
Next project
Navigating Resposibly
2014
A storytelling experience for the
Danish Shipowners’ Association.