Selected work
B&O Play H4 
2014

Sander Kuypers

B&O Play H4 — The H4 is a wireless
over-ear headphone with a focus on pure essentials.

B&O Play H4 — The H4 is a wireless over-ear headphone with a focus on pure essentials.

B&O Play H4 — The H4 is a wireless over-ear headphone with a focus on pure essentials.

H4-Header

The site is an experience that shows the unfiltered life stories of three people.

The site is an experience that shows the unfiltered life stories of three people.

The site is an experience that shows the unfiltered life stories of three people.

The site is an experience that shows the unfiltered life stories of three people.

The site is an experience that shows the unfiltered life stories of three people.

Information

How can we drive brand awareness for the new H4 over-ear headphone? The B&O Play team wanted to communicate this through unfiltered life stories with 3 different people living in LA. Our challenge was to determine how best to we visualise and navigate through these unfiltered life stories.

Solution
For the visual expression we took inspiration from ‘Instagram stories’ to tie the stories together. They provide the user with an overview of the different stories and sections of the website.

Photography by Danish photographer Søren Solkjær, brought the stories to life in a beautiful way.

Visit Website

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Agency
Spring/Summer

Team
Pelle Martin - Creative Director

Robert Thomson - Creative Director
Sander Kuypers - Designer/Art Director
Sylvain Reucherand - Developer
Julie Muckenstrum - Motion Designer

Team

Pelle Martin - Creative Director
Robert Thomson - Creative Director
Sander Kuypers - Designer/Art Director
Sylvain Reucherand - Developer
Julie Muckenstrum - Motion Designer

H4-Grid

Sander Kuypers

Year

Client

Type

Agency

2022

Nordisk Filmcamp

Brand

Freelance

2021

IKEA

Instore App

Instore App

Work&Co

Work&Co

2021

Giving Gap

Website

Work&Co

2018

Learke Andersen

Website

-

2018

Twentythree

Website

Spring/Summer

2017

B&O Play App

App

Spring/Summer

2017

B&O Play H4

Website

Spring/Summer

2017

Cond17

Typography

-

2014

Reebok F/W Lookbook

Website

Spring/Summer

2014

Beagle

Website

Spring/Summer

2013

Uniqlo Recipe

App

Spring/Summer

2013 - 2018

Logo marks

Brand

-

2012

Beats by Dre #showyourcolour

Campain

R/GA London

2012

O2 Priority Moments

App, Website

R/GA London