B&O Play H4 - Sander Kuypers

B&O Play H4 — The H4 is a wireless over-ear headphone with a focus on pure essentials.

Year
2024

Client
Bang&Olufsen

Type
Webiste

Agency
Spring/Summer

Information

How can we drive brand awareness for the new H4 over-ear headphone? The B&O Play team wanted to communicate this through unfiltered life stories with 3 different people living in LA. Our challenge was to determine how best to we visualise and navigate through these unfiltered life stories.

Solution
For the visual expression we took inspiration from ‘Instagram stories’ to tie the stories together. They provide the user with an overview of the different stories and sections of the website.

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Credits

Pelle Martin - Creative Director
Robert Thomson - Creative Director
Sander Kuypers - Designer/Art Director
Sylvain Reucherand - Developer
Julie Muckenstrum - Motion Designer
Søren Solkjær - Photography

Team

Pelle Martin - Creative Director
Robert Thomson - Creative Director
Sander Kuypers - Designer/Art Director
Sylvain Reucherand - Developer
Julie Muckenstrum - Motion Designer