Selected work 
Navigating Responsibly

2016

Sander Kuypers

Navigating Responsibly — A storytelling experience for the Danish Shipowners’ Association.

Navigating Responsibly — A storytelling experience for the Danish Shipowners’ Association.

Navigating Responsibly — A storytelling experience for the Danish Shipowners’ Association.

NR-Hero

A single page experience made it easy to explore the different stories.

A single page experience made it easy to explore the different stories.

A single page experience made it easy to explore the different stories.

Information

Challenge
The Danish Shipowners’ Association is Denmark’s leading shipping industry organisation, and is engaged in a number of important climate-aware initiatives. We were asked to create Navigating Responsibly, a new digital platform communicating these efforts.

Solution
In order for the project to succeed, the website had to deliver a large amount of complex information to a broad audience. The content was split into 4 main chapters, each containing several in-depth articles. The website is a clean single-page experience where captivating photography and video sets the scene for the climate-friendly endeavours.

Agency
Spring/Summer

Team
Pelle Martin - Creative Director

Robert Thomson - Creative Director
Sander Kuypers - Designer/Art Director
Niels Lyngsø - Developer

Shipowners – Chapter

Sander Kuypers

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