Selected work 
Uniqlo recipe App
2013

Selected work 
Uniqlo recipe App
2013

Sander Kuypers

UNIQLO Recipe App — Create an experience that could fuse food and style by highlighting the wonderful colours and textures that tie them together.

UNIQLO Recipe App — Create an experience that could fuse food and style by highlighting the wonderful colours and textures that tie them together.

Uniqlo-Header

Six emerging chefs from around the United States developed recipes inspired by Uniqlo's LifeWear philosophy.

Six emerging chefs from around the United States developed recipes inspired by Uniqlo's LifeWear philosophy.

Information

Twenty-four original recipes were created using everyday ingredients and common cooking techniques. A unique blend of fine dining and comfort food, each recipe is easy to prepare at home. Food and style fuse to highlight relationships between the colours and textures.

The concept of combining food and clothing came from Projector inc. and the Uniqlo team. For us it was the challenge how can we turn this concept in a unique, fun and smart digital recipe book.

Solution
Finding the right balance between clothing, food and colours made us look into Uniqlo's existing branding. The squared logo inspired us to divide the screen into many squared image and colour elements as possible. The lifewear philosophy is about the the simplicity in daily life and we tried to implement this in the App with the UX. Each recipe has its own unique visualisation and colourful expression.

The App became Apple's best recipe App of 2013

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Agency
Spring/Summer

Team
Pelle Martin - Creative Director

Jeppe Kruse - UX Director
Sander Kuypers - Designer/Art Director
Koichiro Tanaka - Creative Director
Kevin Li - Art Director
Kwame Taylor - Project Lead
Projector inc.
Small Giants


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Uniqlo-Ipad-
Uniqlo-Lifestyle-1
Devices-Uniqlo

Sander Kuypers

Year

Client

Type

Agency

2022

Nordisk Filmcamp

Brand

Freelance

2021

IKEA

Instore App

Instore App

Work&Co

Work&Co

2021

Giving Gap

Website

Work&Co

2018

Learke Andersen

Website

-

2018

Twentythree

Website

Spring/Summer

2017

B&O Play App

App

Spring/Summer

2017

B&O Play H4

Website

Spring/Summer

2017

Cond17

Typography

-

2014

Reebok F/W Lookbook

Website

Spring/Summer

2014

Beagle

Website

Spring/Summer

2013

Uniqlo Recipe

App

Spring/Summer

2013 - 2018

Logo marks

Brand

-

2012

Beats by Dre #showyourcolour

Campain

R/GA London

2012

O2 Priority Moments

App, Website

R/GA London