Information

Twenty-four original recipes were created using everyday ingredients and common cooking techniques. A unique blend of fine dining and comfort food, each recipe is easy to prepare at home. Food and style fuse to highlight relationships between the colours and textures.

The concept of combining food and clothing came from Projector inc. and the Uniqlo team. For us it was the challenge how can we turn this concept in a unique, fun and smart digital recipe book.

Solution
Finding the right balance between clothing, food and colours made us look into Uniqlo's existing branding. The squared logo inspired us to divide the screen into many squared image and colour elements as possible. The lifewear philosophy is about the the simplicity in daily life and we tried to implement this in the App with the UX. Each recipe has its own unique visualisation and colourful expression.

The App became Apple's best recipe App of 2013

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Agency
Spring/Summer

Team
Pelle Martin - Creative Director
Jeppe Kruse - UX Director
Sander Kuypers - Designer/Art Director
Koichiro Tanaka - Creative Director
Kevin Li - Art Director
Kwame Taylor - Project Lead
Projector inc.
Small Giants

Year

Client

Type

Agency

2018

Twentythree

Website

Spring/Summer

2014

Beagle

Website

Spring/Summer

2012

Beats by Dre #showyourcolour

Campain

R/GA London

2012

O2 Priority Moments

App, Website

R/GA London