Selected work
Uniqlo recipe App
2013
Selected work
Uniqlo recipe App
2013
Sander Kuypers
UNIQLO Recipe App — Create an experience that could fuse food and style by highlighting the wonderful colours and textures that tie them together.
UNIQLO Recipe App — Create an experience that could fuse food and style by highlighting the wonderful colours and textures that tie them together.
Six emerging chefs from around the United States developed recipes inspired by Uniqlo's LifeWear philosophy.
Six emerging chefs from around the United States developed recipes inspired by Uniqlo's LifeWear philosophy.
Information
Twenty-four original recipes were created using everyday ingredients and common cooking techniques. A unique blend of fine dining and comfort food, each recipe is easy to prepare at home. Food and style fuse to highlight relationships between the colours and textures.
The concept of combining food and clothing came from Projector inc. and the Uniqlo team. For us it was the challenge how can we turn this concept in a unique, fun and smart digital recipe book.
Solution
Finding the right balance between clothing, food and colours made us look into Uniqlo's existing branding. The squared logo inspired us to divide the screen into many squared image and colour elements as possible. The lifewear philosophy is about the the simplicity in daily life and we tried to implement this in the App with the UX. Each recipe has its own unique visualisation and colourful expression.
The App became Apple's best recipe App of 2013
.
Agency
Spring/Summer
Team
Pelle Martin - Creative Director
Jeppe Kruse - UX Director
Sander Kuypers - Designer/Art Director
Koichiro Tanaka - Creative Director
Kevin Li - Art Director
Kwame Taylor - Project Lead
Projector inc.
Small Giants
Next project
Cond17
2017
Cond17 is a personal typography experiment that's driven by a combination of hard cuts and soft edges.