Selected work 
Reebok FW14 Lookbook

2014

Reebok — An immersive interactive lookbook designed to portray Reebok’s “Tough Fitness” philosophy by visualising their products in active use.

Reebok — An immersive interactive lookbook designed to portray Reebok’s “Tough Fitness” philosophy by visualising their products in active use.

reebok-yoga-top-image

An interactive timeline and slow motion video allows people to experience products in a unique way.

An interactive timeline and slow motion video allows people to experience products in a unique way.

Information

Challenge
Diko Creative and Reebok came to us with a concept for a interactive lookbook to express their new products. It was up to us to determine how we could shape this into a experience.

Solution
Together with Unit9 we created a lookbook based on a video timeline.  The timeline is labeled with colours of each product category.  Users can explore and play with the different looks and products on the timeline.

Agency
Spring/Summer

Team
Pelle Martin - Creative Director
Jeppe Kruse - UX Director
Sander Kuypers - Designer/Art Director
Unit9
Diko Creative

Intro
reebok-grid

Next project

Uniqlo Recipe App
2013

Create an experience that could fuse food and style by highlighting the wonderful colours and textures that tie them together.