Sander Kuypers
Reebok — An immersive interactive lookbook designed to portray Reebok’s “Tough Fitness” philosophy by visualising their products in active use.
Reebok — An immersive interactive lookbook designed to portray Reebok’s “Tough Fitness” philosophy by visualising their products in active use.
An interactive timeline and slow motion video allows people to experience products in a unique way.
An interactive timeline and slow motion video allows people to experience products in a unique way.
Information
Challenge
Diko Creative and Reebok came to us with a concept for a interactive lookbook to express their new products. It was up to us to determine how we could shape this into a experience.
Solution
Together with Unit9 we created a lookbook based on a video timeline. The timeline is labeled with colours of each product category. Users can explore and play with the different looks and products on the timeline.
Agency
Spring/Summer
Team
Pelle Martin - Creative Director
Jeppe Kruse - UX Director
Sander Kuypers - Designer/Art Director
Unit9
Diko Creative
Next project
Uniqlo Recipe App
2013
Create an experience that could fuse food and style by highlighting the wonderful colours and textures that tie them together.