Sander Kuypers
Reebok — An immersive interactive lookbook designed to portray Reebok’s “Tough Fitness” philosophy by visualising their products in active use.
Reebok — An immersive interactive lookbook designed to portray Reebok’s “Tough Fitness” philosophy by visualising their products in active use.
An interactive timeline and slow motion video allows people to experience products in a unique way.
An interactive timeline and slow motion video allows people to experience products in a unique way.
Information
Challenge
Diko Creative and Reebok came to us with a concept for a interactive lookbook to express their new products. It was up to us to determine how we could shape this into a experience.
Solution
Together with Unit9 we created a lookbook based on a video timeline. The timeline is labeled with colours of each product category. Users can explore and play with the different looks and products on the timeline.
Agency
Spring/Summer
Team
Pelle Martin - Creative Director
Jeppe Kruse - UX Director
Sander Kuypers - Designer/Art Director
Unit9
Diko Creative
Next project
Uniqlo Recipe App
2013
Create an experience that could fuse food and style by highlighting the wonderful colours and textures that tie them together.
Selected work
2013—2021
Selected work
2013—2021
Sander Kuypers
Year
Client
Type
Agency
2023
Studio.Studio
Brand
Freelance
2023
TwentyThree Webinars
Product
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2023
TwentyThree
Brand, Website
-
2022
Nordisk Filmcamp
Brand
Freelance
2021
IKEA
Instore App
Instore App
Work&Co
Work&Co
2021
Giving Gap
Website
Work&Co
2021
Pace
Typography
-
2020
PUTPUT
Website
-
2018
Soundvenue
Website
Freelance
2018
Learke Andersen
Website
Freelance
2018
Twentythree
Website
Spring/Summer
2017
B&O Play App
App
Spring/Summer
2017
B&O Play H4
Website
Spring/Summer
2017
Cond17
Typography
-
2016
Navigating Responsibly
Website
Spring/Summer
2014
Reebok F/W Lookbook
Website
Spring/Summer
2014
Beagle
Website
Spring/Summer
2013
Uniqlo Recipe
App
Spring/Summer
2013 - 2018
Logo marks
Brand
-
2012
Beats by Dre #showyourcolour
Campain
R/GA London
2012
O2 Priority Moments
App, Website
R/GA London